This is a massive topic, but if we’re looking at why it matters, it boils down to how media has shifted from a passive experience identity-building tool The Shift from Consumer to Participant
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However, this revolution has downsides: subscription fatigue (consumers now juggle 5-6 services) and the paradox of choice, where users spend more time scrolling than watching. This is a massive topic, but if we’re
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The mid-20th century was the Golden Age of Television. Networks like CBS, NBC, and BBC controlled the gates, deciding what America and Europe watched. Entertainment content was homogenous; popular media was centralized. Then came the 1980s and 90s with cable TV (MTV, HBO) and the VCR, giving consumers control over when to watch.