We have entered the era of the Great Unwinding. The monopolies are breaking up, the business models are collapsing, and yet, paradoxically, there has never been more to watch and less to love.
As attention spans become a primary currency, media is being "re-engineered" to fit fragmented lifestyles. Small-Screen Storytelling WankItNow.18.04.15.Jaye.Rose.Extra.Tuition.XXX....
The entertainment landscape is recalibrating around three core pillars: simplicity, authenticity, and immersion. We have entered the era of the Great Unwinding
These physical touchpoints help media companies diversify their income, offsetting declines in traditional linear TV. The Rise of the "New Screen Ecology" We have to turn it off
To unwind the entertainment industry, we have to do something radical. We have to turn it off. We have to be bored again. Because it is only in the boredom that we remember what we actually want to watch.
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