The content is primarily aimed at viewers interested in curvy modeling, body-positive advocacy, and interactive "behind-the-scenes" style footage. Production Style:

Standard button-down shirts are the enemy. When you buy a shirt to fit your bust, the shoulders hang off. When you buy it to fit your shoulders, the buttons pop.

The video is structured as a "Question and Answer" session where Ema interacts with her audience. Key features include: Casual Setting