: For this group, fitness is a social brand. Activities like running and padel are no longer just for health—they are platforms for connection and self-marketing. Kevins & Michelles (Urban Chindo)
Because smartphones are more accessible than PCs or consoles, mobile games dominate. Titles like Mobile Legends: Bang Bang , PUBG Mobile , and Free Fire have tens of millions of active young players. : For this group, fitness is a social brand
One standout phenomenon is the podcast boom . Shows like Deddy Corbuzier’s Podcast and Gritte Agatha’s deep dives into relationships and self-development draw millions of young listeners—a generation hungry for raw conversation that breaks from traditional, hierarchical norms. : For this group