: For decades, the industry was dominated by the "Victoria’s Secret" model—lingerie sold as a costume for someone else’s benefit. The "new" nightmare for old-school salesmen is the shift toward self-care and comfort . Modern consumers, particularly Gen Z and Millennials, are increasingly buying lingerie for themselves rather than partners.
The floor salesman stands three feet away, unable to offer advice because the customer is getting real-time feedback from a friend in Brooklyn or a boyfriend in Berlin. the lingerie salesmans worst nightmare new
The nightmare for the salesman is misreading the room. Forcing a "hands-on" approach with a customer who desires a "contactless" experience can lead to an immediate complaint. Conversely, being too hands-off with a customer who actually needs help can result in a poor fit and a returned product. Navigating this "consent-based" retail environment requires a high degree of emotional intelligence that many old-school salesmen simply haven't developed. The Showrooming Effect : For decades, the industry was dominated by