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In the vibrant tapestry of South Indian sartorial traditions, the Telugu-speaking lands of Andhra Pradesh and Telangana have long been celebrated for their distinctive dress codes, textile crafts, and colour palettes. Within this cultural milieu, a particular aesthetic has emerged in recent years under the banner —a phrase that literally translates to “Telugu mother’s waist.” Far from being a mere anatomical reference, puku here denotes the focal point of a woman’s attire: the waistline, where the saree drape, blouse design, and accompanying accessories converge to convey dignity, grace, and the enduring spirit of motherhood.