The genius of the Robbins & Coulter model is its cyclical nature. A manager first (set goals "Increase sales by 10%"), then Organizes (assign a sales team and territory), then Leads (motivate the team with incentives), and finally Controls (review monthly sales reports). If the control shows only 2% growth, the manager returns to planning to adjust strategy.
Most students fail management exams because they try to memorize the textbook word-for-word. Instead, use the as your strategic study guide. stephen p. robbins amp- mary coulter management ppt
Robbins & Coulter conclude that the modern manager must operate in a world defined by: The genius of the Robbins & Coulter model