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| Attribute | Details | |-----------|---------| | | Silk Labo (シルクラボ) | | Founded | 2017, Tokyo, Japan | | Core positioning | “Quiet elegance – timeless simplicity with silk‑inspired textures” | | Flagship model | Silk Labo S‑01 – 42 mm stainless‑steel case, 3‑hand automatic (NH35A), silk‑textured dial, sapphire crystal | | Price range | ¥68 000–¥132 000 (≈ US $500‑$970) | | Target audience | 25‑45 yr, design‑savvy professionals, “quiet luxury” seekers | | Distribution | Direct‑to‑consumer (DTC) website, select boutique retailers, Amazon Japan, Rakuten, and a limited presence on Chrono24 and WatchBox (global secondary market) | silk labo watch online eng sub repack