[Insert link to download the PDF]
The close is the most critical stage of any transaction, representing 100% of your income [Insert link to download the PDF] The close
While selling is about promotion and persuasion, The Closer's Survival Guide focuses on the final, critical exchange where value is transferred. Cardone famously states that closing represents only 20% of your time but 100% of your income. [Insert link to download the PDF] The close
If you aren't closing, it’s not because customers don't have money; it’s because you haven't given them a compelling enough reason to give it to you . [Insert link to download the PDF] The close
: Cardone asserts that everyone is on commission because everyone depends on the results of their persuasion to thrive.
Here are some of the key takeaways from "Sell to Survive: The Closer's Survival Guide":