By the late 2000s, Savitha Comics began to decline. The rise of cable TV (Cartoon Network, Pogo), the internet, and a general shift in reading habits hit the industry hard. Furthermore, paper costs rose, and the distribution network (local bookstalls, railway stations, and Beeda shops) shrank.
Savitha comics (often associated with the popular Savita Bhabhi
is a household name in the Telugu-speaking states of Andhra Pradesh and Telangana. For decades, it has served as the primary gateway for children and young adults to access global comic literature. Unlike Western markets where superheroes dominate, Savitha carved a unique niche by localizing European (Franco-Belgian) comics, folk tales, and mythology into native Telugu, making them "exclusive" cultural artifacts for the Telugu reader.