Suby argues that 96% of businesses fail within 10 years because they focus on the product rather than the
. It wasn’t just paper and ink; it was a blueprint for psychological warfare in the marketplace. He thought back to the thousands of entrepreneurs who spent their nights hunting for a "PDF" version—some looking for a shortcut, others just desperate for a lifeline to save their failing ads.
: Suby emphasizes using paid advertising (Facebook, Google) to fuel the system. He views advertising as an investment where you "buy" customers, rather than a cost, provided your conversion funnel is optimized. Psychology and Copywriting
Suby argues that 96% of businesses fail within 10 years because they focus on the product rather than the
. It wasn’t just paper and ink; it was a blueprint for psychological warfare in the marketplace. He thought back to the thousands of entrepreneurs who spent their nights hunting for a "PDF" version—some looking for a shortcut, others just desperate for a lifeline to save their failing ads.
: Suby emphasizes using paid advertising (Facebook, Google) to fuel the system. He views advertising as an investment where you "buy" customers, rather than a cost, provided your conversion funnel is optimized. Psychology and Copywriting