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Consider the ALS Association. The "Ice Bucket Challenge" went viral in 2014 due to its novelty and social pressure. It raised $115 million. But why did it stick? Because the challenge was anchored by survivors and those currently fighting ALS. Without Pat Quinn and Pete Frates—two men living with the disease—the bucket of ice water was just a stunt. Their visible suffering and determination to walk (or roll) again turned a viral meme into a medical breakthrough funding machine.

: Identify who you want to move (e.g., donors, legislators, or patients) and adjust the message to what they have the power to change [28]. -RapeSection.com- Rape- Anal Sex-.2010

For organizations looking to integrate survivor stories into their next awareness campaign, note that simply putting a microphone in front of a survivor is not a strategy. It requires a framework of safety and dignity. Consider the ALS Association

uses clothing descriptions to debunk myths about assault [26]. IUP Haven Project Cancer Advocacy But why did it stick