Shot by Terry Richardson in Trancoso, Brazil, the 2010 Pirelli Calendar marked a significant stylistic shift toward a raw, "technique-less" aesthetic featuring a pop-art sensibility and natural femininity. The 37th edition, featuring models such as Miranda Kerr and Lily Cole, moved away from elaborate staging to focus on un-retouched spontaneity and ironic, simplified imagery. For a detailed overview, visit Pirelli Press . Pirelli Calendar 2010 by Terry Richardson
The copyright for the Pirelli Calendar is owned by Pirelli & C. SpA. Distributing the full PDF is technically copyright infringement. However, museum archives and university art libraries (such as the Victoria and Albert Museum in London) often allow on-site viewing of digital scans for research purposes. Pirelli Calendar 2010.pdf