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In October, she released a hoodie that simply said "I have no idea what I'm doing." The irony? She sold out 10,000 units in 48 hours. Unlike the high-fashion influencer merch of 2022, Chloee’s apparel was Gildan-heavy, cheap, and looked like something you'd sleep in. It was, as Vice wrote in a November profile, “The anti-hustle uniform.”

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: Highly active on Instagram ( @wheretochlo ) and TikTok , where she documents her life as a "2x entrepreneur". (Arevalo/Cabase): Couples & Lifestyle Creator In October, she released a hoodie that simply

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