She contributes to the field by reviewing recent literature, including works on non-elite women's networks for academic journals.

Central to Makowska’s framework is her tripartite model of the online self:

Scholar Spotlight: Naomi Makowska

Makowska did not go viral overnight. Her growth story is one of patience. She began posting in 2018, during the explosion of the "studygram" and "cozy" corners of the internet. Initially, her content centered on book reviews and café hopping in Poland (where she spent her early twenties).