"The event was wonderful. It was great to have some adult conversation while the kids played. I look forward to future events."
Justine laughed, wiping a smudge of glitter from her forehead. "And I’d give anything for a quiet office and a lunch that doesn't involve chicken nuggets." momswap 24 07 29 lilly hall and justine jakobs
Please feel free to share your thoughts or questions you might have. I'm here to facilitate a constructive and informative discussion. "The event was wonderful
Two of the faces most closely associated with this rapid evolution are and Justine Jakobs . Both mothers, both entrepreneurs, and both fierce advocates for a more collaborative parenting culture, they’ve helped shape Momswap’s identity, voice, and vision. In this feature we sit down with them to uncover the story behind the swap, the challenges they’ve faced, and the roadmap they see ahead. "And I’d give anything for a quiet office
The mid-summer heat of July 29th was stifling, but for Lilly Hall and Justine Jakobs, the atmosphere at the neighborhood block party was even more tense. Lilly, a high-powered attorney with a calendar synced to the second, lived a life of organized chaos. Justine, a free-spirited yoga instructor and herbalist, lived by the rhythm of the moon and the whims of her three toddlers.
Lilly’s knack for fostering trust is evident in the platform’s , which she helped design. “We wanted a simple, transparent way for members to vouch for each other without turning it into a review‑site nightmare,” she explains. “A single star can be a red flag, but three stars—plus a quick note—creates a nuanced picture of reliability.”