In the past, fashion content was purely inspirational ("Look at this beautiful coat"). Today, it must be utilitarian ("Here are 3 ways to wear this coat, and here is a link to buy it under $100").
Your style will change. Let it. If you shift from all-black to color, tell your audience why. Growth is relatable.
For comprehensive scholarly content regarding fashion and style, the journal Fashion, Style & Popular Culture
Each social platform offers a different flavor of fashion content:
In general, when creating online content or usernames, it's essential to consider factors like:
Example weekly mix: Mon – GRWM Reel (relatable) Wed – Trend explainer (educational) Fri – Thrift flip tutorial (inspirational + timely) Sun – Poll asking which shoes with a dress (community)