Algorithms (Netflix’s thumbs up, TikTok’s For You Page, YouTube’s recommendations) have become our new programming executives. They don't just suggest what we might like; they engineer what we will like by feeding us micro-genres we never knew existed: "cozy fantasy romance," "liminal space horror," "corporate-core satire."

: Beyond just play, video games are evolving into social media platforms where fans engage with multiple forms of entertainment in a single environment. Societal and Cultural Impact