Marketing Management: A Comprehensive Analysis of the Ramaswamy & Namakumari Framework

: The text includes dedicated insights into emerging fields like E-business , Integrated Marketing Communication (IMC) , and updated Logistics and Supply Chain Management .

While Philip Kotler is the global father of marketing, Ramaswamy and Namakumari are often regarded as the definitive voices for .

: Includes physical distribution strategy and the management of sales personnel. Availability