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by Koichi Iwabuchi (2002): A landmark book/paper that discusses how Japanese culture has "recentered" global flows away from the West. Japan's Pop Culture Soft Power

(Godzilla) transformed post-war trauma into a symbol of technological caution, modern creators now export "culturally odorless" products like Pac-Man and Pokémon by Koichi Iwabuchi (2002): A landmark book/paper that

In international relations, "hard power" is coercion; "soft power" is attraction. Japan is a master of soft power, a strategy formalized by the government in the 2000s under the label "Cool Japan." The industry rests on several distinct but interconnected pillars: "hard power" is coercion