Moody, literary-inspired looks using tweed, sweater vests, and earth tones.

However, there are also criticisms and concerns surrounding school girl fashion content. Some argue that:

Adolescence is about figuring out who you are. Style is the fastest, non-verbal way to signal your tribe (e.g., "Coastal Grandmother," "Clean Girl," "Edgy Academia").

Some of the most popular creators film "Dress Code Approved vs. What I'd Rather Wear" videos. You don't have to break rules to be stylish. Focus on textures and accessories. A simple watch or a specific type of stitch in a sweater can define a look.