Previous studies have explored the impact of social media on education, entertainment, and lifestyle. Research has shown that social media platforms have become essential tools for self-expression, communication, and information sharing. In the Indian context, studies have highlighted the significance of Hindi language and culture in shaping online content and consumption patterns.
A growing niche focuses on the intense "hidden" reality of preparing for competitive exams like UPSC, NEET, or JEE, where students document their 8+ hour study routines. Previous studies have explored the impact of social
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