The title uses the word “bitch” provocatively—but in Argov’s world, a “bitch” is simply a woman who:

If you're a woman who's always trying to please everyone else, it may be time to rethink your approach. By being more assertive and confident, you may find that you're more attractive to men, and that you're more likely to get what you want in a relationship.

A harsh reality presented in the research involves how men handle breakups:

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