The digital version (ePub/eBook) is available through several major platforms and academic publishers: Oxford University Press : The official publisher offers the How Brands Grow Part 2 Revised eBook directly on their site. : You can purchase it from major stores like
The most controversial claim of the first book was that differentiation—the idea that consumers have a clear, ranked list of functional differences between brands—is largely a myth. Part 2 doubles down on this but offers an alternative: Distinctiveness. how brands grow part 2 epub
Romaniuk introduces the concept that advertising works largely by refreshing and nudging memory structures. Therefore, an ad doesn't need to convince a rational consumer to switch; it needs to build the mental pathways that make the brand salient when a buying situation arises. It simplifies the job
For the modern marketer drowning in data, obsessed with micro-targeting, and paralyzed by the demand for immediate ROI, Romaniuk’s work is a lifeline. It simplifies the job. It tells us: Stop trying to be the love of a consumer's life. Instead, be the brand they never forget to pack. Where to Buy the EPUB
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version of How Brands Grow: Part 2 (Revised Edition) by Jenni Romaniuk and Byron Sharp is available for purchase and download through several major digital retailers. Where to Buy the EPUB