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By 2011, a revolution began. Dubbed the "New Generation" movement, it started with trailers that seemed to be shot on iPhones (though they weren't) and narratives that abandoned the "intro-song-fight-climax" formula. Vineeth Sreenivasan’s Malarvaadi Arts Club and Aashiq Abu’s Daddy Cool were early indicators, but the bomb was ’s Maheshinte Prathikaaram (2016).
: The 1950s saw a shift toward neo-realism with films like Newspaper Boy By 2011, a revolution began
For the uninitiated, the backwaters and houseboats are a tourist paradise. For the Malayali, the cinema hall is the real temple—where the god is a projection of light, and the scripture is a conversation about what it means to be human in God’s Own Country. By 2011, a revolution began