Despite its success, the process faces critiques regarding the "loss of cultural specificity". For instance, when a film's original soundscape—designed with specific Western nuances—is replaced by a Hindi track, some critics argue the "symbiotic interaction" between the original visual and audio is altered. Furthermore, a "chalta hai" (good enough) attitude in some dubbing houses can sometimes lead to lower-quality translations, though the industry is increasingly moving toward higher standards of greatness. Liverpool University Press
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