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The book explores how digital experts like Steve Bannon and Dominic Cummings operate in the shadows to direct societies using techniques that favor confusion over reason. The Power of Algorithms:

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: Da Empoli explains how social media algorithms naturally favor emotional content over rational debate. By triggering anger or resentment, political strategists can keep users in an endless cycle of engagement. Big Data and Micro-segmentation The book explores how digital experts like Steve

: Drawing on the spirit of the historical carnival, these movements use mockery and the subversion of "good manners" to connect with voters who feel alienated by distant elites. Fondation Descartes Key Case Studies By triggering anger or resentment, political strategists can

: The role of physicists and data scientists in securing a victory for the "Leave" campaign. The United States