In Nepal, music videos are not just promotional tools for songs; they are often mini-movies and a primary launching pad for actors. High-budget music videos often trend higher than movie trailers.

Nepali cinema is based in Kathmandu and produces films in the . While smaller than Bollywood or Hollywood, it has a passionate fanbase across Nepal, India (Sikkim, Darjeeling, Assam), Bhutan, and the global Nepali diaspora.