Digitalplayground - Sophia Locke - Mind Games -... Link

Weeks later, a user sits in a dark room, scrolling through a feed. The algorithm, having learned their viewing habits, places the thumbnail of Mind Games squarely in their line of sight. Sophia Locke’s smirk catches their eye. They click.

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Jenkins’ team also utilized A/B testing for the thumbnail. They tested three images: an establishing shot of the puzzle box, a close-up of Sophia looking confused, and a wide shot of Sophia staring directly into the camera with a slight smirk. The direct-eye-contact smirk outperformed the others by a margin of 340%. Weeks later, a user sits in a dark