Yoga is the most exported Indian lifestyle product, but authentic is pushing back against the "stretching in Lululemon" stereotype.
Long before "wellness" was a trend, it was just... Indian life. Haldi Doodh for immunity. Copper vessels for water. Early morning Surya Namaskar. Eating with hands to connect with our food.
Many households begin the day with a Puja (prayer) or the lighting of a Diya (lamp).
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Yoga is the most exported Indian lifestyle product, but authentic is pushing back against the "stretching in Lululemon" stereotype.
Long before "wellness" was a trend, it was just... Indian life. Haldi Doodh for immunity. Copper vessels for water. Early morning Surya Namaskar. Eating with hands to connect with our food.
Many households begin the day with a Puja (prayer) or the lighting of a Diya (lamp).