Shopping in India is a social phenomenon. That's why influencers are thriving. By Rujuta Vaidya. December 11, 2020. Myntra Studio.

Minimalist "Intimate Weddings" vs. the traditional "Big Fat Indian Wedding."

Indian fashion is a seamless blend of the traditional and the contemporary. While global brands have found a home in Indian wardrobes, traditional attire remains deeply entrenched in daily life.