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Generative AI (Sora, Midjourney, ChatGPT) will soon produce full-length movies, personalized soap operas, and infinite video games. Soon, you may ask your TV: "Generate a rom-com set in ancient Rome starring a cat as the lead." The bottleneck will shift from creation to curation.

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However, the audience is no longer passive. Thanks to social media, fandoms have become a driving force of production. A show doesn't just get watched; it gets dissected on TikTok, meme-d on Twitter (X), and analyzed in 40-minute video essays on YouTube. This "second screen" experience has become part of the content itself. A show can be canceled, only to be resurrected by a massive online campaign from fans. The line between the creator and the consumer has never been blurrier. Generative AI (Sora, Midjourney, ChatGPT) will soon produce

: After years of solo streaming, there is a renewed surge in live programming This includes: However, the audience is no longer passive