Detailed graphic descriptions of violence or self-harm can trigger secondary trauma in viewers and relapses in other survivors. Effective campaigns use "landing pages." The headline raises awareness ("Domestic violence is rising"), but the graphic story is behind a click wall that says, "Content warning: Sexual violence." This gives the audience agency to choose to listen.

If you are inspired by these stories or looking to share your own, remember that ethical storytelling Consent First:

Stories act as a "resocializing discipline" that can reshape public values and beliefs.