The or website that originally produced the scene. The performer's career history or other work from that era.

Popular media, or "pop culture," encompasses the products and activities that resonate with the majority of a given society. Video & Film : Remains a dominant force, with the "Big Five" majors ( Universal, Paramount, Warner Bros., Disney, and Sony ) leading global production. : The most common entertainment activity globally; 88% of adults reported listening to music in the past month. Digital & Social Media

to create a "moat" around their service. The goal is to move beyond being a utility (a place to watch movies) to becoming a destination place to watch Stranger Things The Mandalorian

Disney+, Netflix, Amazon Prime, Apple TV+, Peacock, Paramount+, and Max have collectively spent over $300 billion on original content in the last five years. Why? Because in a world where YouTube and TikTok offer infinite free content, the only reason a consumer pays $15.99 a month is for specific value they cannot get elsewhere.

. As every major media house launches its own service, the cost of accessing all "popular" media begins to exceed the cost of traditional cable. This has inadvertently led to a resurgence in digital piracy and a rise in FAST (Free Ad-supported Streaming TV)