: The app provides direct access to leads generated through corporate marketing campaigns and specialized services like Balance Transfers . Growth by the Numbers
: Enables agents to contact leads directly through the application, streamlining the communication process. chola sales leap
While most NBFCs chase the top-tier (750+ CIBIL score) customers, Chola has perfected the art of serving the "near-prime" and "new-to-credit" segments. By leveraging proprietary algorithm-based underwriting (rather than traditional, rigid models), they have tapped into a massive underserved population—small business owners and first-time used-car buyers. This segment has shown lower delinquency rates and higher loyalty than anticipated, fueling the sales leap. : The app provides direct access to leads