Japan has the oldest population in the world. TV ratings are driven by the elderly. Consequently, variety shows cater to 70-year-old sensibilities, alienating the young Gen Z audience who have moved to TikTok and YouTube. Meanwhile, the music industry resisted streaming for years, obsessed with physical CD sales (which are still sold in Tsutaya rental stores). While Spotify has finally penetrated the market, Japan remains an outlier in physical media addiction.
The Japanese adult video industry is quite vast and has a global following. It produces a wide range of content, from more narrative-driven videos to simple adult scenes. The industry is known for its high production values, including good cinematography, sound quality, and the popularity of some of its performers.