Pop remains the most popular genre (71% of youth), followed by (32%) and K-Pop (31%) .

—known for its infectious, rhythmic beats—maintain a massive audience, the "Korean Wave" (K-pop) is a dominant force. The K-Pop Powerhouse

: Consumers frequently engage with content related to traveling , which is ranked as a top hobby among Indonesians. Academic "Paper" Perspectives

: Reaction videos, particularly those focusing on Indonesian tourism and local events (like the "Jiwa Jagad Jawi" story), are highly popular. : Local influencers, such as Vina Fan