YouTube is the undisputed king of long-form popular videos in Indonesia. Channels like Rans Entertainment (run by celebrity couple Raffi Ahmad and Nagita Slavina), Atta Halilintar , and Baim Paula have transformed their personal lives into 24/7 reality shows. Their popular videos range from multi-million dollar weddings to simple daily vlogs about eating at a local warung (food stall).

From intimate "Nge-Vlog" sessions to blockbuster Disney+ originals, Indonesia’s entertainment landscape is undergoing its most radical shift since the era of sinetron .

The Rise of the Archipelago: Exploring Indonesian Entertainment and Popular Videos