: Following the success of anime, the "Cool Japan" initiative is now aggressively pushing J-beauty brands like Muji and &honey into North American and European markets. 4. Traditional Roots in Modern Media
Ultimately, the industry survives because of otaku —the passionate, obsessive fan. Whether the fan is buying a $200 figure of a Gundam mech or attending a Kamen Rider stage show, they are participating in a culture that has turned the act of "play" into a high art. That is the enduring miracle of Japanese entertainment: it never forgets that at its core, entertainment is about wonder. And Japan, more than any other nation, knows how to manufacture, package, and sell wonder to the world. bkd108 mikami sayuri jav censored exclusive