Arpa Roy maintains a strong presence on major platforms, often engaging with her audience through visual storytelling and interactive captions.

What makes Arpa Roy a master of is her understanding of "the pause." In an ecosystem of fast cuts and loud music, Arpa utilizes silence and awkward stares. She lets a joke land, holds the camera for an extra beat, and allows the audience to feel the secondhand embarrassment or realization before the cut.

: She focuses on trending formats, including viral dance videos and interactive "challenges" that encourage audience participation.

Instagram Stories, LinkedIn banners, or Pinterest pins.

She has over 27,000 followers on Snapchat, where she shares more casual, behind-the-scenes content and "Spotlight" stories.