From a lifestyle perspective, the consumption of Tamil cinema has shifted from a communal theatre experience to a personalized digital one. The Tamil audience, particularly the youth, views cinema not just as a weekend pastime but as a significant cultural identifier. Memorizing the punch dialogues of Karthi’s character, analyzing the historical subtexts of the Chola court, or debating the sociopolitical commentary of the film are common social activities. Consequently, having a downloaded copy on a personal device allows for instant gratification and the ability to reference scenes during discussions, solidifying the film's status in pop culture.

The film is also listed on Amazon Prime Video in some regions.