Some agencies name their internal tools after numbers. “Sets93” could be a custom dashboard, a Figma template kit, or an analytics model Melissa developed. Searching “Sets93” yields few public results—which actually supports the idea that it’s proprietary.

The math is brutal: Large agencies charge $250–$500/hour but pay junior staff $30/hour. You are subsidizing their training and real estate. Little agency Melissa charges $180–$220/hour but every billable minute goes to a senior practitioner . Your effective ROI rises by 93% when measured as deliverables per dollar.